Whatever you want to sling at Kelly Slater, you can’t say the old man don’t…try.
The sustainability activist has built wave pools, created deck grip and fin brands, a couple of clothing lines, sandals inspired by moon and turtles, buys and sells real estate like you and I trade five-year-old five-tens and, right now, is having a good shot at packing his Firewire surfboards in anything but plastic.